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Your Message.

Sharpened. Shared.

Seen.

ABPR is a 360° communications agency helping founders, brands, and changemakers cut through the noise with strategy, storytelling, and smart PR.

What We Do

At ABPR, we believe every story deserves to be told with clarity and purpose. Since 2021, we’ve partnered with NGOs, think tanks, FMCGs, conservation groups, filmmakers, and thought leaders to create communications that resonate.

Hone your message

so it’s authentic and clear.

Build a communications strategy

that supports your bigger vision.

Share your story

across press, media, and owned channels with impact.

Our approach is both strategic and personal: big-picture thinking, rooted in practical execution.

What Our Clients Say

Don’t just take our word for it—hear from the founders and leaders who’ve experienced the ABPR difference.

“Anneke is an exceptional PR specialist who has worked with our teams over the last two years. She is always incredibly strategic, considered and encourages boldness in our advocacy and communications.”“Anneke is an exceptional PR specialist who has worked with our teams over the last two years. She is always incredibly strategic, considered and encourages boldness in our advocacy and communications.”

Helen Rourke

Programme Director Development Action Group

“Anneke is an immensely skilled and dedicated publicist who truly brings professionalism, creativity, and strategic insight to each of our campaigns. She crafts aligned messages that resonates with our audience and the public and secures impactful media coverage.”

Daniel Eloff

Director at the Foundation for Rights of Expression and Equality (Free SA)

“ABPR is a pleasure to work with, their expertise and connections help us shape stronger campaigns and achieve more relevant coverage consistently.”

Dave Duarte

CEO of Treeshake

Our Services

Strategic Communications

We shape and sharpen your narrative so it aligns with your vision and goals.

Public Relations & Media Outreach

From press kits to top-tier placements, we put your message where it matters.

Content Development

Thought leadership, newsletters, campaigns, and collateral that carry your voice with consistency.

Brand Positioning

Building recognition and trust with a consistent presence across platforms.

Who We Work With

We partner with founders, organisations, and leaders who are building something bigger than themselves. Whether you’re scaling a business, launching a campaign, or shifting an industry conversation, we help you find the words — and the platforms — that make people listen.

Founder's Note

“I started ABPR with one belief: communication isn’t decoration, it’s infrastructure. The right message builds trust, influence, and momentum. My team and I are here to make sure yours does exactly that.”

Anneke Burns

Founder of ABPR

Ready to sharpen your message?

Let’s build a communications strategy that moves your mission forward.

Email

anneke@abpr.co.za

Message Us

Location

O’Kennedyville
Bellville, Cape Town, 7550